Djay is a small time pimp listlessly hustling his main girl Nola and dreaming of a less ugly existence. When DJay meets an old school friend he is immediately smitten by the opportunity for escape� the chance to make his name as a rapper. With the imminent arrival of an urban music producer DJay knows his one way out is to do what he does best�make the hustle. Hustle And Flow is not an original tale but it's elevated by some tight, spare, unsentimental direction and an Oscar nominated performance from Terrence Howard in the central role.