An intelligent media satire, sadly obscured by the brilliant "Truman Show", though in truth this is a completely different animal, with a lot more laughs. Matthew McConaughey delivers an amiable performance as small-town Texan boy Ed, who's catapulted to stardom when he's chosen as the star of a real-life 24 hour soap opera. By nature a laid back loafer, Ed basks in his new celebrity status, until it starts to affect everyone else around him. With his girlfriend banished from the show, and skeletons bursting from closets, Ed starts to wonder if the price of fame is too high. Consistently funny, with a sterling supporting cast.